Frequently Asked Questions
Why should we go with you?
Because we know that there are no one-size-fits-all solutions for digital marketing. We start by building the website, social media, or marketing campaign that your business needs. From there, we provide regular performance reports and work with you to tailor the content and strategies based on the metrics. That’s what data-driven results means to us.
How long have you been in business?
Impel.Digital was formed in September 2016, but each of our three directors have between 10 and 20 years in their chosen fields. The rest of our team each brings years of experience to the table as well.
Can you give us examples of what you've done?
Of course! Check out the Our Clients section of the site to see case studies about a few of the businesses we’ve worked with. You’ll find examples of better-converting websites, improved in-bound traffic, and more dynamic blogging. You can also contact us if you have questions about our experience in a specific industry.
What are you great at?
Anybody can build you a website or set up your Facebook profile. Where we shine is in the implementation of our dynamic, iterative process. What do those buzzwords mean? We don’t just make a plan and stick with it forever. We run the metrics, read the data, and change with the times to keep your content fresh, relevant, and fun.
What would you do for me if I needed to…
get more business?
First, we’d take a look at what you’re already doing and see what could be improved. Do you need a new website? Is your SEO a little stale? We’d set some target metrics for you and track the data over the next few months to see what works and where we need to tweak it.
take business from a competitor?
We like to pit your strengths against your rival’s weaknesses. Where do you shine, and where do they fall flat? That’s what we’d emphasize in your content. We also like to look for the niches, search words, and social networks that your competition is ignoring, and see what we can do to find customers you might not even have known were out there.
We find that for many businesses, pay per click advertising on Google and Bing is a great way to get your message in front of a very targeted audience and precisely measure the effectiveness of your message. We have been a Google AdWords Partner and a Big Ads Accredited Professional since 2011, and certified in Google Analytics since 2013. With this depth of experience we have the tools and know-how to get you the best results possible.
refresh my image?
We love rebranding campaigns! From new websites to fresh logos to catchy slogans, we’ve got you covered, and we can design a marketing campaign that will introduce the new you to the world.
Are you only consulting or do you have real world implementation experience?
We don’t only consult, we also build websites, set up photo shoots, create style guides, write content and run social media profiles. More importantly, we follow up with the data and make sure that the numbers are working for you. We pay attention to the SEO algorithm changes, emerging social media platforms, and marketing best practices so you don’t have to worry about it. Just ask our clients!
What are you like to work with?
We are personable, hard-working, and thorough. With Impel, you get the personality of a small agency and the experience and quality of a big one.